1. About the Cookie Policy
This Cookie Policy has been prepared to inform visitors about cookies and similar technologies used on the istanbulalerjimerkezi.com.tr website operated by Alerji Sağlık Hizmetleri Reklam ve Bilgisayar Ltd. Şti. (the “Company”).
Data Controller: Alerji Sağlık Hizmetleri Reklam ve Bilgisayar Ltd. Şti.
MERSİS No.: 0051-0238-6900-0015
Address: Küçükbakkalköy Mah. Merdivenköy Yolu Cad. No:12, 34750 Ataşehir / Istanbul
Registered Electronic Mail (KEP): alerjisaglikhizmetleri@hs06.kep.tr
Email: kvkkbilgi@istanbulalerji.com.tr
Website: istanbulalerji.com.tr
Detailed information about the processing of personal data is available in the Privacy Notice under the Law on the Protection of Personal Data on our website.
2. What Is a Cookie?
Cookies are small data files that may be stored on your device through your browser when you visit a website.
Cookies and similar technologies may be used for purposes such as ensuring that the website operates securely and properly, remembering user preferences, analysing website usage and, where the necessary permissions have been given, measuring the effectiveness of advertising and marketing activities.
Cookies may be classified as session cookies or persistent cookies according to their duration, and as first-party or third-party cookies according to their source.
3. Types of Cookies Used
Strictly Necessary Cookies
These cookies are necessary for the operation of the website’s essential functions and for ensuring its security.
Separate explicit consent is not required for the use of these cookies where a valid condition for processing personal data other than explicit consent exists under the KVKK.
Strictly necessary cookies are not used for advertising or marketing purposes.
Functional Cookies
These cookies are used to remember user preferences or provide certain features on the website.
Functional cookies that are not necessary to provide a service explicitly requested by the user are activated in accordance with the user’s preferences where no other condition for processing personal data applies.
Performance and Analytics Cookies
These cookies help us understand how visitors use the website and measure its performance.
Google Analytics may be used on our website for this purpose.
Performance and analytics cookies for which no other condition for processing personal data applies are not activated without the user’s explicit consent.
Advertising and Marketing Cookies
These are cookies and similar technologies used to measure advertising campaign performance and conversions, and to improve advertising activities depending on the user’s preferences.
Google Ads and Meta/Facebook/Instagram technologies may be used on our website for these purposes.
Advertising and marketing cookies for which no other condition for processing personal data applies are not activated without the user’s explicit consent.
4. Technologies That May Be Used on the Website
| Service / Technology | Purpose of Use | Category |
|---|---|---|
| Google Analytics | Measuring website usage and visitor interactions | Analytics |
| Google Ads | Measuring advertising and conversion performance | Advertising/Marketing |
| Google Tag Manager | Managing tags and technologies | Tag Management |
| Meta Pixel | Measuring advertising and campaign performance | Advertising/Marketing |
| Google Maps | Providing map and location features | Functional |
| YouTube | Displaying video content | Functional/Third Party |
| Google reCAPTCHA | Ensuring the security of forms and the website | Security |
| Supsis | Providing online communication functions | Functional |
| Communicating at the user’s request | Communication | |
| Hostinger | Website hosting and technical infrastructure | Technical Infrastructure |
The cookies and technologies used by third-party service providers may change over time.
5. Data Processed through Cookies
Depending on the cookies and technologies used, the following data may be processed:
- IP address,
- Device and browser information,
- Online identifiers,
- Pages visited,
- Interactions within the website,
- Session and visit information,
- Advertising and conversion measurement information.
The scope of the data processed may vary depending on the technology used and the visitor’s cookie preferences.
6. Managing Cookie Preferences
You can set your preferences regarding non-essential cookies through the cookie management panel presented when you visit the website.
Visitors may:
- Accept non-essential cookies,
- Reject non-essential cookies,
- Set their preferences by cookie category,
- Subsequently change or withdraw permissions previously given.
Non-essential cookies that rely on explicit consent are not activated before the visitor actively gives consent.
You can also view, delete or block cookies through your browser settings. Blocking certain cookies may prevent some website features from functioning as expected.
7. Third-Party Services
When Google Analytics, Google Ads, Google Maps, YouTube, Google reCAPTCHA, Meta Pixel, Supsis and other third-party technologies are used, the relevant service providers may use their own cookies or similar technologies.
The scope, retention periods and practices of the technologies used by third parties may vary depending on the relevant service provider’s current configuration.
The Company aims to configure the cookie preference mechanism under its control in accordance with the visitor’s preferences.
8. Transfer of Personal Data and Transfers Abroad
Personal data obtained through cookies and similar technologies may be transferred to the relevant technology, hosting, security, analytics, communication and advertising service providers where the conditions stipulated in the KVKK are met and only to the extent necessary for the purpose of processing.
Due to the use of Google, Meta and similar international service providers, certain personal data may be processed in systems located abroad or transferred abroad.
Where personal data are transferred abroad, the transfer conditions and appropriate safeguard mechanisms stipulated in Article 9 of the KVKK and the relevant legislation are taken as the basis.
9. Your Rights under the KVKK
You have rights concerning your personal data under Article 11 of the Law on the Protection of Personal Data No. 6698.
For detailed information about these rights and the processing of personal data, you may review the Privacy Notice under the Law on the Protection of Personal Data on our website.
For your requests under the KVKK, you may use the following details:
Alerji Sağlık Hizmetleri Reklam ve Bilgisayar Ltd. Şti.
Address: Küçükbakkalköy Mah. Merdivenköy Yolu Cad. No:12, 34750 Ataşehir / Istanbul
Registered Electronic Mail (KEP): alerjisaglikhizmetleri@hs06.kep.tr
Email: kvkkbilgi@istanbulalerji.com.tr
MERSİS No.: 0051-0238-6900-0015
10. Updates to the Cookie Policy
This Cookie Policy may be updated if the technologies, cookies, service providers or relevant legislation change.
The current version of the Policy is published on the istanbulalerji.com.tr website.